Dataplanedataplane

    Data Enrichment

    Make Every Record Richer

    Dataplane extracts attributes buried in text and derives the fields your sources never recorded, so every record carries richer information, conformed to your model.

    The Idea

    The Capability You Want Needs the Data to Match

    The catalog you want customers to search, the planning system you're trying to bring live, the model you're training, the agent you want to trust with a decision: each is only as capable as the data behind it. Thin records quietly cap what any of them can do.

    Enrichment makes your records richer to unlock new capabilities. Dataplane fills the gaps from wherever the answer lives: extracted from unstructured fields like descriptions and notes, derived from data you already hold like purchase-order history, or brought in from trusted third-party and public sources when the answer isn't internal at all. Every value is conformed to your agreed taxonomy before it's written, so the richer data arrives in the vocabulary your systems already speak.

    Why It Matters

    Richer Data Is Now Table Stakes

    Every decision worth making spans more than one team's data, and increasingly more than one company's. The organizations pulling ahead marry their own with partners', suppliers', and public sources to see what no silo can. Without enrichment to align the fields that connect them, you're stuck making cross-functional calls on a narrow internal view.

    The Bar Has Moved

    Connected, enriched data is the baseline your competitors already operate on. The organizations pulling ahead reason over a fuller picture than any one of your systems can show, and thin records quietly leave you a step behind on every shared decision.

    Break the Silos

    Two teams' data only joins when the same entity is described the same way in both. Enrichment fills the missing keys and conforms attributes to a shared model, so datasets that used to sit apart finally line up and connect.

    Bring in the Outside

    Some answers were never captured inside your walls. Dataplane augments your records with trusted third-party and public sources, adding the reference data that lets internal information be read in the context of the wider world.

    See What One Team Can't

    A cross-functional decision made on one team's slice is a guess about everything outside it. With records enriched and aligned across sources, the call gets made on the whole picture, not the narrow view that happened to be on hand.

    How It Works

    From a Thin Record to a Capability Unlocked

    The fields a decision needs, filled from the data you already own and the sources beyond it, then conformed into one record, in four steps.

    Step 1

    A Record Too Thin to Act On

    The fields a decision depends on aren't in the record. Some are buried in free-text descriptions where no system can read them; others were never captured by any internal source at all.

    skuENCL-1140
    description
    "Steel wall-mount enclosure, 300 × 200 × 120 mm, IP66, powder-coated"
    lengthN/A
    widthN/A
    tariff_codeN/A
    Dimensions trapped in text. Tariff code nowhere at all.
    Step 2

    Extract What's Buried in the Text

    The first source of richness is the data you already own. Dataplane reads unstructured fields and lifts the attributes hidden inside them into dedicated columns, conformed to consistent units and your taxonomy.

    Dimension extraction · into dedicated fields
    "…enclosure, 300 × 200 × 120 mm, IP66…"
    length300 mm
    width200 mm
    height120 mm
    Structured fields, not a sentence a system can't read
    Step 3

    Enrich with Data You Never Had

    Dataplane reaches past your own walls, matching each record against trusted third-party and public sources to add the reference data that was never yours to begin with, conformed to the same model as everything else.

    Third-party data · customs classification
    ENCL-1140steel enclosure
    matched against HS classification source
    tariff_codeHS 8538.10
    from external source · never in your systems
    Step 4

    A Richer Record, a Capability Unlocked

    Internal and external values now sit together in one conformed record, ready to load and enable decisions downstream. Every value extends your model, so the next record starts richer than the last.

    ENCL-1140
    length300 mm
    width200 mm
    height120 mm
    tariff_codeHS 8538.10
    OntologyData Quality
    +4 values written back, internal and external, so the next record starts richer.

    Outcomes

    Richer Data, Less Effort and Spend

    0%

    less manual effort than spreadsheet-and-contractor backfill

    0%

    of values conformed to your model and traceable to a source

    0%

    lower syndicated-data cost by enriching from data you already own

    Stop Backfilling by Hand. Make Every Record Richer.

    See how Dataplane extracts what's buried in your text, brings in what only outside sources carry, and conforms it all into one richer record, ready for whatever consumes it.

    Explore related capabilities: Data Ontology, Master Data, and Data Quality.